eBay’s search engine, Cassini, has been running the eBay engine since 2013. The job of Cassini is to improve customer experience through a more refined search engine, helping customer find what they are looking for more quickly. Great for the customer, not so great for sellers who struggle to keep their products visible in eBay’s catalog.
After Cassini was implemented, sellers saw changes including a drop in page views mainly because Cassini began matching buyer searches with quality results rather than quantity. Over time, and more recently, Cassini is showing less and less products. Some listings are not showing at all. eBay’s thought is it’s better to have 10 quality views on an item than 100 views by buyers who aren’t seriously interested in the product.
Here are few tips to keep your sale humming on eBay –