Less than 5 percent of customers who buy through Amazon take the time to leave feedback. For the two million third-party merchants who account for more than 40 percent of all Amazon transactions, this comes as frustrating news.
In an ecommerce world largely focused on price, a quality seller reputation is one of the few opportunities for differentiation. With so few customers willing to leave feedback, however, many sellers get trapped into a race to the bottom and experience ever-dwindling profit margins.
With this in mind, the days of hoping for automatic positive feedback on Amazon are over. To maximize profitability, it’s crucial that you focus on improving one of your most valuable assets: your Amazon Feedback Rating. Doing so will help you win the buy box more often and grow your business.