If you aren’t new to Amazon you know what a war zone it can be. It’s bad enough fighting Besos & Co., nevermind holding down devious sellers and other shenanigans. Fake reviews have been the bane of many hard working sellers for years. They’ve recently come to be an ever escalating problem in the Amazon marketplace.
Inauthentic reviews can do serious damage to a seller and / or their competitors on Amazon. Whether they be 1 star or 5, many are incentivized and meant to bring raves or to do damage. Revenge reviews are the most damaging and go internet wide. I’ve seen some pretty crazy people attempt do a lot of damage with fake reviews. One in particular, was an attempt to destroy a fellow author and her book. This crazy person did an internet wide sabotage , enlisting hundreds of people to leave fake reviews. It was weeks before Amazon took her down and banned her from the site. Thankfully, it was a great book & the massive attempt to take her down failed.