In a sea of other social networking options, there are a number of reasons why you may want to pay attention to Pinterest—the networking site that allows users to create online image collages, then share those collages (called “pinboards”) with other Pinterest users—and possibly move it up on your list of marketing priorities.
Check out these stats:
• Pinterest currently has more than 70 million unique visitors (as of 2014), and thousands of new users are signing up and using the site every day.
• Pinterest is driving more traffic to websites and blogs than Twitter, YouTube, Google+ and LinkedIn combined, according to content-sharing site Shareaholic.
You may have heard that Pinterest is only good for marketing physical products (like jewelry or clothes) and that the social media tool can only be used to market to women.
Those rumors are untrue: Pinterest is great for marketing just about any product or service, no matter who your target audience is… Read More