The Jet marketplace launched in 2015, so it is still a relatively new marketplace. It was later purchased by the retail giant, Walmart, in 2016. With more than 400,000 users a month and over 2,400 third-party sellers, Jet is growing by leaps and bounds. Jet prides itself on the ability to provide consumers with quality products at low prices, while creating a transparent and fair marketplace for sellers.
Selling on Jet is a little different than on other marketplaces, but these differences can also hold some advantages that other marketplaces do not currently offer. From the listing process to the act of selling products, it can be intimidating for new sellers. But don’t let these differences stop you from selling on this internet marketplace newcomer. We’ve outlined a few key points for you to be aware of before setting up on Jet:
There is no user dashboard.
You won’t find an easy to navigate panel to list and manage items on Jet. Instead, you have to either build a custom back-end (a difficult thing to do unless you are a skilled developer) or use a third-party solution , that offers the ability to list to jet along with Jet inventory management features. Shopify, for instance, offers Jet integration.
Buyers on Jet don’t know who they are buying from.
The listings are anonymous, so shoppers on Jet have no idea who or where their purchases are coming from. There are no ‘seller ratings’ Jet uses returns and complaints to decide whether not you will be allowed to continue to sell on their marketplace. While this does provide anonymity, you have to be careful with too many complaints or returns. This also puts the kibosh on knowing who your competitors are.
Listings don’t always appear immediately.
Product go through a thorough vetting process first, so it can take a while for approval and appearance in the catalog. It can sometimes take up to a few weeks for listings to be approved. So unless it is your own branded product, and you are the only seller it could be awhile. Jet also gives preferential treatment to sellers who submit over 1,000 items.
You can’t see your competitors.
Jet uses a “Unified Product Catalog” which means there is only one listing per product in their catalog. So your item will be aggregated to the one specific listing on Jet. The listing doesn’t show the names of the third-party sellers like Amazon & eBay, or which merchant your item is coming from. To keep a competitive edge, Jet offers a “Rules Engine” which sets parameters for things such as shipping distance rules and a basket building model to get an edge on the listing.
Jet uses a dynamic pricing format.
One of the most unique things about Jet is the dynamic pricing model which is determined based on each customer’s location and which products they add to their shopping cart. This is where you can capitalize on those tips from Jet mentioned above. Using the Rules Engine can help you to modify your pricing based on a customer’s location and order size.
There are no customer reviews.
Jet doesn’t use customer reviews or ratings like Amazon and eBay. Rather, they use a seller success rate module that is based on customer service, returns and complaints. This rate determines whether sellers can continue to sell on the marketplace. You MUST ship promptly and sell quality products to remain as a retail partner with Jet.
Being new on the scene, Jet has many rules and processes that can be frustrating for new sellers,especially if you are seasoned on some of the other platforms like Amazon & eBay, however there are some important things to keep in mind. First, the marketplace is relatively new and open for change. And change can be good. Although Jet operates differently than other market places, some of those things may have been thought through a little better than originally thought. Just look at the headaches Amazon is facing right now. And while you may be used to selling on Amazon and eBay right now, there was a time when their processes were very different than they are now.
Jet may be having some growing pains, it definitely has the potential to be a fierce competitor of Amazon. Don’t let this opportunity pass you by.
Here is a list of items you CANNOT sell on Jet :
(Sorry, no bundles & no used items.)
Non manufacturer-approved bundles
Hazardous or Dangerous Chemicals
Medical goods that have not received FDA clearance