If you’ve advertised with Twitter in the past, you know it’s not exactly a quick and easy process. That’s something the social platform wants to change with its quick promote feature, says PR Daily writer Kevin Allen . It works like this: A small business (the target market for this feature) sees that a tweet is performing well. Instead of going through the usual complicated promotion process, that business is just a few clicks (and a modest amount of money) away from connecting users who have similar interests.
“The ability to promote a Tweet directly from the Tweet Activity Dashboard is a huge win,” Paul May, CEO of BuzzStream, said in a Twitter blog post announcing the feature. “Being able to quickly pinpoint content that’s performing and then target people who are naturally interested in the topic gives us a fast, effective way to grow our audience and amplify our message.” The feature is far from the only thing Twitter has been up to.
Bloomberg reported Wednesday night the social media platform made a deal with Google to make tweets more searchable online. Tweets will soon become more visible in Google’s search results, meaning stuff shared on Twitter (promotional and organic) will be seen by more people, whether they’re Twitter users or not. The partnership gives Twitter a competitive edge for businesses’ advertising dollars, while Google gets access to the data of more than 284 million users.
Twitter also recently introduced an instant timeline, which is basically a way bypass the need to follow hundreds (or thousands) of accounts. Instead, new users can just follow their contacts. Twitter takes it from there, according to The New York Times: Twitter analyzes your contacts and uses information like who they are and who they follow on Twitter to guess which accounts and topics might interest you. It then shows you those tweets in your feed. So if your friends are foodies, you will see items about recipes and food trends. If they are football lovers or fans of Ellen DeGeneres, you will see National Football League video highlights and tweets from comic actors.
The feature is currently only available to new users, however. If you’ve been using the social media platform for several years, Twitter hopes you’ve figured it out on your own. What do you think of these Twitter changes ? Does making tweets more searchable and advertising easier entice you to promote your services and products on the platform?